Preheat the oven to 350. Prepare a loaf pan with unbleached parchment paper.
Combine the pumpkin, coconut oil, eggs and mix thoroughly. Next add the remaining ingredients - but the chocolate chips. Mix until well combined, but do not overdo it. Let the mixture sit for about 5 minutes to thicken up. Add chocolate chips and mix them around until well combined.
Place the mixture in the loaf pan and flatten it out with a spatula.
Bake for approximately 35-40 minutes. It's ready when a knife comes out clean and edges are browned. Allow to cool on a wire rack. Store in an airtight container in the refrigerator.